Telling Your Story...
Every company, non-profit organization, or group is unique, as should be their marketing strategy. Excellent strategic planning includes a well-executed cross media mix and a repetition of your message, building a positive image (your brand) making you more familiar to your public.
Success Begins with CONTENT MARKETING
Content marketing allows us to tell our stories where, when and how we want to tell them through social and news media sources, and our own email, blogs and websites. Your projects, contracts, creative approaches to challenges, awards, customer stories – any news that demonstrate the reasons potential customers should come to you, and do come to you, become your image. We start with a boiler plate statement, a short, core description and mission statement about you. This is visible on your home page, at the end of any blog and a standard part of any press release.
A steady stream of Content Rich Copy speaks to your target audience and engages them to explore the information. This copy contains the keywords and key phrases required for SEO (Search Engine Optimization - feeding Google) critical for your internet ranking and visibility. Rich content and imagery are customized for each social media and list source you use (i.e.; Facebook, LinkedIn, Twitter; Instagram, email etc.; plus your website and blog. In all cases, information should link back to your website. Finally, I use Content Rich Copy for press releases (and don’t forget that boiler plate), and your print publications (newsletters, brochures etc.). Repetition of content and imagery in a variety of media is classic advertising.
Online search engines love it.
These are tools that help you reach that target audience cheaply and effectively and give you methods to track what people are responding to. It all begins with Content Marketing.
Let me help you tell your story!
What are your goals and how can Viewpoint Arts Marketing move your business, organization or career forward? Contact David Shankweiler at 727-252-6689 or davidshankweiler@yahoo.com.
Online search engines love it.
These are tools that help you reach that target audience cheaply and effectively and give you methods to track what people are responding to. It all begins with Content Marketing.
Let me help you tell your story!
What are your goals and how can Viewpoint Arts Marketing move your business, organization or career forward? Contact David Shankweiler at 727-252-6689 or davidshankweiler@yahoo.com.